Como President Reveals Strategic Pact to Avoid Bidding Wars

Published: July 15, 2026, 5:51 pm

Speaking on the Business of Sport podcast, Suwarso explained that he prefers a win-win relationship with other clubs, noting that such transparency helps everyone involved to grow. He highlighted that if another club secures a player in such a scenario, he would expect a player in return, fostering a collaborative environment. The club president further revealed that he has an upcoming lunch with another chairman to discuss potential cooperation, including the possibility of managing their respective clothing brands together. This is a common practice among some Serie A sides, such as Napoli and Venezia, who produce their own kits and lifestyle products.

Como’s unique operational model stems from the transition of the club from Serie C to the Champions League under the ownership of the Indonesian businessman. Suwarso noted that while the club has invested a significant amount, they expect to break even and eliminate the need for owner injections by the end of next season. Regarding Financial Fair Play, Suwarso acknowledged that he has met with UEFA to discuss their growth trajectory, noting that their startup level is different from clubs like Juventus or Aston Villa. He expressed a desire to be a good member of the association, stating that if the club must be fined, they will treat it as an objective to overcome rather than seeking special treatment. Suwarso originally purchased Como for €850,000 plus €150,000 in debt, subsequently investing heavily in infrastructure, including the development of a new training ground.

The two Serie A teams were reportedly about to spark a bidding war for the England international, with an asking price of €35m from Stamford Bridge.

Photo: Collected