Juventus has officially unveiled its away kit for the 2026-27 season, a design that revisits the club's foundational pink hue through a contemporary lens. This new strip was launched on July 21, 2026, and is available for purchase starting today.
The Bianconeri's latest away jersey is predominantly pink, accented with black and white detailing on the collar and sleeves. The club's crest and sponsor logos appear in black. According to a statement from Juventus, the design aims to connect the club with its origins, reinterpreting the iconic pink color while incorporating the adidas Trefoil logo.
"Before black and white became synonymous with Juventus, there was pink," the club stated. "Worn by the Club during its earliest years, the colour remains one of the most fascinating chapters in Bianconeri history."
The shirt features a subtle engineered pattern inspired by the zebra, serving as a reference to the club's enduring symbol. This tonal graphic is designed to add depth and texture, merging past and present. The collar, sleeve cuffs, and adidas three stripes on the shoulders are in bold black, creating a contrast with the pink base. The collar construction is described as providing a clean, contemporary silhouette that balances elegance and performance.
The 2026/27 away kit is available for purchase at Juventus Official Stores in Turin, Milan, and Rome, as well as through the Bianconeri Online Store.
The club had previously revealed their home kit for the new season towards the end of the 2025-26 campaign, with players wearing the new home shirt in the final two matches of that season.
introducing the Juventus away jersey 26/27, available now. 🔗
🔗 https://t.co/rOU3uNR2ML pic.twitter.com/nXblxqoH6t
