Erling Haaland Praises Creator for London Marathon Fridge Challenge

Published: July 24, 2026, 4:20 pm

Norwegian football star Erling Haaland has publicly commended Instagram creator Jordan Adams for completing a grueling challenge at the London Marathon. Adams successfully navigated the full 26.62-mile course while carrying a 25kg fridge on his back to raise vital awareness and funds for early-onset frontotemporal dementia.

The cause is deeply personal for Jordan and his brother, Cian, who joined him for the run. The siblings have a 99.2% probability of developing the disease due to a rare gene mutation. The condition has significantly impacted their family, most notably claiming the life of their mother, Geraldine, in 2016 when she was 52 years old.

Expressing his gratitude for the high-profile support, Jordan posted on Instagram: "Instagram is weird. I carried a 25kg fridge around the londonmarathon to raise awareness for dementia after losing my mum to the disease. Apparently all it takes is one comment from @erling .. If you see this… Nice? And if he does, hopefully a few more people learn about dementia."

Haaland, who is currently on a break following Norway's 2026 FIFA World Cup campaign—where the team reached the quarter-finals before falling 2-1 to England—responded to the post with emojis before sharing it on his own Instagram story with the caption, "What a guy!" The post has since garnered over 146,000 comments.

Beyond his social media activity, Haaland is preparing to attend the wedding of his Manchester City teammate, Gianluigi Donnarumma, in Italy this weekend. The ceremony, which will unite Donnarumma with his childhood sweetheart, interior designer Alessia Elefante, is set to take place in their hometown of Castellammare di Stabia, near Naples. The event is expected to draw several notable figures, including former City manager Pep Guardiola, Italy internationals Sandro Tonali and Nicolo Barella, and Azzurri legend Paolo Maldini.

The disease has affected multiple members of his familty, including his mother, Geraldine, who succumbed to it in 2016 at the age of 52.The 31-year-old Jordan and his brother, Cian, have a 99.2% of getting the disease, which has no cure currently, as they have a rare gene mutation (as per Independent)."Instagram i

View this post on Instagram Instagram PostThe post has attracted over 146K comments, including a few emojis from Haaland, who later shared an Instagram reel with the caption:"What a guy!"Here's a screenshot of his story:Erling Haaland comments on post of content creator, who ran the London Marathon.

Photo: Collected